Tag Archives: Investment

Mar
27
2023

8 Steps to Long Term Investing

1. Get your finances in order and determine how much you can comfortably afford to invest on a monthly basis in order to benefit from compound interest and dollar cost averaging. Look at where you can save money on your daily expenses in order to increase the amount you invest on a monthly basis.

2. Determine which countries, industry sectors or commodities you feel will benefit from long term growth and wealth creation.

3. First look for index funds or exchange traded funds (ETFs) which track the countries, industry sector or commodities of your choice. If you cannot find index funds or ETFs to track the markets of your choice, you can then look at mutual funds.

4. Check the total expenses ratio (TER), the 5-10 year performance and whether you can invest these funds in tax efficient vehicles such as Individual Savings Allowance (ISAs), Self Invested Personal Pension (SIPPs) or Individual Retirement Account (IRA).

5. Open an Investment Account with an investment broker of your choice making sure you can invest in tax efficient vehicles via your investment account.

6. Discuss your investment objectives and obtain financial advice from your financial adviser.

7. Decide how you want to allocate your monthly investment. Asset allocation involves spreading your risks across assets that are not correlated such as equities, commodities and bonds.

8. Review your portfolio every 3-6months to monitor and adjust your investments according to the volatility of your portfolio and your age. The closer you are to retirement age; you should have the majority of your investments in safe assets such as bonds and treasury bills.

May
02
2022

12 Methods to Improve Website Return on Investment (ROI) Using SEO and Other Strategies

Return On Investment (ROI) is the relationship between the total amount you spend and the total amount you earn from a certain internet marketing campaign.

If you are doing any online marketing campaign, then Return On Investment (ROI) is the most important measurement to estimate your success and the one metric that you must work hard on to improve over time.

Generally speaking, Return On Investment (ROI) is a performance measurement used to evaluate the efficiency of an investment and to compare the efficiency of one investment to the other or over a certain period of time.

Return on investment is a very popular metric due to its versatility and simplicity. That is, if an investment does not have a reasonable positive ROI, or if there are other opportunities with a higher ROI, then this investment should not be done. Return On Investment (ROI) is the final measurement of success for any advertising campaign.

How To Calculate your Return On Investment (ROI)?

Return On Investment (ROI) for any advertising campaign is very simple to calculate. There are only two variations in the calculation formula:

1 – Total cost of advertising campaign including all expenses related to this specific campaign
2 – Net Profit of this specific advertising campaign.

The Net Profit (return) of an investment is divided by the cost of the investment; the result is expressed as a percentage or a ratio.

Why should you constantly monitor your Return On Investment (ROI)?

Constant monitoring of your Return On Investment (ROI) either daily, weekly or both will guarantee 5 vital goals

1. To ensure that you are not losing money on any advertising campaign on a daily or weekly basis.
2. To detect any sudden decrease in the performance of any campaign and to take necessary actions to put it back on track.
3. To detect any sudden improvement in the performance of any campaign and to take necessary steps to exploit the situation for your advantage.
4. To assess the effect of changing different elements of the campaign to keep the best elements as in split testing and other testing methods.
5. To detect if the campaign is achieving its goals or falling short.

How To Increase Your Return On Investment?

The two most important factors to improve your Return On Investment (ROI) are:

1 – Professional Search Engine Optimization.
2 – Website Conversion Rate Optimization.

First: Website Search Engine Optimization

Search Engine Optimization is one of the best internet marketing strategies to improve your Return On Investment. SEO if done properly will bring your pages to the 1st pages of Google, Yahoo, Bing and other major search engines. This will simply give you much more exposure for a long period of time.

Once the initial cost of Search Engine Optimization is paid, you do not need to pay much money to keep your publicity or exposure on the internet.

Other traditional online and off line advertisements require continuous payment to keep your ads running. These payments accumulate to a huge amount of money over time that will far exceed the total cost of Search Engine Optimization.

Proper Search Engine Optimization can be in the form of a combination of any number of the following factors:

1. Meticulous keyword research, analysis and selection to find and use the most profitable keywords for your business.
2. SEO copywriting your main website pages and your landing pages to make them more Search Engine Friendly and more easily found by search engines.
3. Link building to improve your link popularity and to achieve a top search engine placement.
4. Social Media Marketing to create more brand loyality and to reach more targeted visitors.
5. (YOU DON’T PUT POINT #5 LIKE IN THE OTHER FILE??)

Second: Website Conversion Rate Optimization

When you increase your Conversion Rate, you will get more leads and more sales from your targeted traffic.

A variety of improvements can be applied to increase Conversion Rate:

1. Find what are your Unique Selling Points (USP) and make them clear and obvious in your website and your landing pages.
2. Improve your website design to be more search engine friendly and to better communicate your message to your visitors.
3. Improve your website usability and accessibility to make navigation and finding information, products or services easier for your visitors.
4. Improve your sales copy to clearly present the benefits of your products or services to be more convincing and compelling to your visitors. Such a Sales copy will encourage and entice your visitors to convert.
5. Improve landing pages to accurately match your advertising campaigns and the keywords used in them.
6. Ensure that your landing pages are closely relevant to the content of your website.
7. Track your campaigns and analyze results to improve performance.
8. Experiment with different ads, and split test every element and every step of your campaign to fine tune your marketing campaign and improve your return on investment (ROI) results